Every payment moving in sync

Primer is a unified payments infrastructure platform that gives you complete control over your payments, from checkout to settlement.

We believe payments should be a growth driver, not a source of complexity. Primer gives businesses the freedom to build better payment experiences, unlock higher success rates, recover more revenue, and take greater control of their costs.

By bringing your entire payment operation together, you gain the visibility and intelligence to uncover hidden processing and FX fees, simplify reconciliation, and spot opportunities you might otherwise miss.

With AI-powered insights that help turn payment data into action, Primer makes it possible to move beyond simply managing payments to continuously improving how money moves through your business.

Primer sits between your business and your payment providers, connecting them through a single API. Instead of building and maintaining individual integrations, you can connect to new services through Primer as your needs evolve.

Once connected, you can use Primer's visual, no-code workflow builder to define exactly how payments should be processed. Set rules to route transactions based on factors like payment method or currency, automatically retry eligible failed payments, and adapt your payment logic without making changes to your code.

Every transaction generates data that feeds into Primer's reporting and intelligence capabilities, giving your teams the insights they need to monitor performance and refine their payment strategy.

You stay in control of your payment infrastructure, with the flexibility to make changes as your business grows.

Primer is built for ambitious global businesses that see payments as an opportunity for growth, not just a cost of doing business.

We help businesses scale into new markets, navigate complex payment operations, and unlock more value from every transaction. With greater control over their payment infrastructure, teams can move faster and focus on what matters most: growing their business.

We're trusted by market leaders including Airalo, Ferryhopper, Maisons du Monde, Conforama, Banxa, and Dabble, helping them turn payments into a competitive advantage.

Yes. Primer supports businesses operating across North America, Europe, and Asia-Pacific, with access to local and global payment providers through one integration.

Businesses can offer payment methods suited to each market, route transactions through different providers, and manage payment performance across regions.

Primer also offers Global Accounts, helping businesses manage how funds move internationally and gain more control over foreign exchange costs.

Primer offers 100+ global integrations spanning the entire payments ecosystem, giving you the freedom to build a payment stack around your business.

Connect to payment processors and acquirers around the world, and offer customers more ways to pay through digital wallets, local payment methods, bank transfers, and Buy Now, Pay Later options. Primer also connects with services for fraud prevention, authentication, compliance, and other essential business operations.

And our ecosystem is constantly growing. With Primer for Partners, payment and technology providers can build and manage their own integrations, bringing new capabilities directly to businesses using Primer.

Payments shouldn't be a black box. Primer puts you in control, giving you the freedom to turn your payment infrastructure into a driver of growth.

That starts with creating better experiences for your customers. Offer the payment methods they prefer through a seamless checkout, while optimizing how transactions are processed behind the scenes. Improve payment success rates and reliability, recover revenue that would otherwise be lost, and make smarter routing decisions to reduce processing fees.

And with a clearer picture of your entire payment operation, you can understand exactly where your money is going, gain control over processing and FX costs, and take the complexity out of reconciliation.

Primer is PCI DSS Level 1 and SOC 2 Type II compliant, with security and data protection built into how the platform operates.

Our infrastructure uses encryption, access controls, and continuous monitoring to protect sensitive payment information. Primer also offers Vault for securely storing and managing payment credentials across providers, helping businesses maintain control over customer payment data without tying it to a single processor.