Freedom to choose how you run 3DS
Whether you’re meeting regional mandates, reducing risk, or optimizing conversion. Primer gives you full control over when and how 3D Secure is applied. Always run 3DS, adaptively, or only when required, all from one platform.
Proven. Trusted. Built for Scale.
Smarter authentication that converts
Own your 3DS experience
Define when authentication is triggered and configure your ideal strategy in just a few clicks — while we handle the complexity behind the scenes.
See what drives approvals
Track results by issuer country, currency, and authentication rate to spot friction points, boost approval rates, and optimize performance across every provider and market.
A seamless experience on any device
Configure in your workflow, and Primer Checkout will handle the rest, presenting an optimized 3DS flow to your customer on web and mobile.
What Payments teams say
“Primer 3DS is incredibly flexible, allowing us to choose when and where to challenge customers down to the BIN level”
Anthony Cugnetto
Head of Product - Payments, Fraud and KYC, Dabble
Choose the 3DS strategy that fits your business
Stay compliant everywhere
Guarantee authentication on every transaction to meet regional mandates and deliver a consistent, secure experience across all markets.
Authenticate only when it matters
Dynamically trigger 3DS only when a transaction might otherwise be declined, reducing friction without sacrificing security.
Smarter authentication, less friction
Control your 3DS strategy within clicks, applying exemptions where they matter most to cut friction, boost approvals, and build stronger customer loyalty.
FAQs
