We are Primer.
We build payments infrastructure for the world's most ambitious merchants.
Payments have always been more complicated than they should be.
Behind every transaction, businesses rely on multiple providers and tools just to accept a payment and move money. It's complex, hard to manage, and even harder to understand what's actually working.
Primer changes that. Our AI-powered Unified Payments Infrastructure lets merchants optimize every step of the payment journey, from checkout to payout.
Total raised
$174M
Of our customers' total payment volume
95%+
People across 30+ countries
150+
We’re on our mission to make every payment drive growth for merchants everywhere.
Billions of payments processed every month.
Trusted by ambitious payment teams
We're raising the bar in the payments game.
2026
2025
2024
2023
2022
2021
2020
2026
Smarter payments. Greater possibilities.
We raise a $100M Series C led by Sofina with participation from Peak XV Partners and all existing investors to build the AI-native infrastructure the next generation of payments and finance teams will run on.
2025
AI Companion and Global Accounts.
We launch AI Companion, our proprietary AI agent, and release Global Accounts to help finance and payments teams optimize how money moves across their business. The introduction of Primer for Partners also makes it possible for any service to build into Primer and own their integration.
2024
One platform. Every payment possibility.
We record 200% year-on-year growth, release Reconciliation, deepen our presence in APAC, and welcome Alex Mallet as CTO.
2023
Built for businesses going global.
Tencent invests in us to accelerate our growth. We also release Fallbacks and Network Tokenization, allowing merchants to capture more revenue from every transaction.
2022
More connections. Less complexity.
Pierre-Edouard Jumel joins as CFO. We hold our first product keynote and introduce new concepts to the market, including no-code Workflows.
2021
Giving teams the power to build.
Our first enterprise customer goes live, and we follow that with a $50M Series B led by ICONIQ, with participation from Accel, Balderton, RTP Global, Seedcamp, and Speedinvest.
2020
A new beginning for better payments.
We are founded by ex-PayPal/Braintree employees Gabriel Le Roux and Paul Anthony with a clear mission: build the world's first unified payments infrastructure, and just six months after a $4.3M seed round led by Balderton, we close an $18.7M Series A led by Accel.
Meet Primer’s leadership team.
Gabriel Le Roux
Co-founder & CEO
Over a decade of experience in the payments industry, he previously worked at Braintree, developing commercial solutions for startups and enterprise accounts before leading a strategic commerce infrastructure division in San Francisco.
Pierre-Edouard Jumel
CFO
A career spanning finance leadership roles across private equity, venture-backed startups, and global corporations. Based in Paris, he has closed over $100M in capital raises, venture debt, and M&A transactions.
Mikaël Minvielle
COO
Brings a strong blend of operational, commercial, and financial expertise. Before Primer he co-founded SOpsly and led Sales Strategy and Operations for Global Accounts at LinkedIn.
Alex Mallet
CTO
Leads the engineering team building Primer's unified global payments infrastructure, with over 25 years of engineering leadership at Microsoft, Amazon, and Forto.
Caitriona Staunton
VP People
A people leader redefining how fintech scaleups build high-performance, remote-first cultures, after shaping global people strategies at Improbable, Atlassian and Google.
Jade Maitland
VP Marketing
Leads marketing strategy across demand generation, brand and content, PR and communications, and product marketing, after marketing leadership roles at Yapily and Quantexa.
Theo Spyrides
VP Product
Has grown with Primer for nearly four years, from Product Lead and Head of Payments to VP Product, after technology and product leadership roles at Tail and Quantum Group.
Sam Elgar
VP Merchant Experience
Leads solutions engineering, customer success, and support for merchants from SMB to Enterprise, after six years leading customer success teams at Shopify.
Patrick Wittenberg
VP Global Sales
Over a decade of experience scaling high-performance sales organisations across EMEA, APAC, North America, and LATAM, most recently as VP of Sales at Docker.
Meet our investors
Backed by leading global investors who share our vision for the future of payments. Together, we're building a more connected, flexible, and intelligent payment ecosystem.