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Gabriel Le Roux
CEO & Co-Founder

Gabriel Le Roux is the CEO and Co-founder of Primer. With over a decade of experience in the payments industry, he has faced the ever-growing challenges of online payments. He previously worked at Braintree, a PayPal division, in various roles, developing commercial solutions for startups and enterprise accounts.

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The What If economy: Where ideas and money move as one

In the What-If Economy, businesses stop asking “How can we?” and start asking “What if we could?” That shift—from constraints to possibility—changes everything.

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Primer for Partners: Building the marketplace where merchants and partners connect and grow

Primer for Partners gives providers and merchants a new way to connect, innovate, and scale together within an open, unified payments ecosystem.

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Five years of Primer: disrupting the industry with the world's first open, unified payment infrastructure

On Primer's fifth anniversary, Gabriel Le Roux, CEO and founder, reflects on the company’s journey and where it and the payment ecosystem are headed.

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Putting payment leaders in control

At Primer, we're not just evolving payment technology; we're building a world where payments are the heartbeat of a business, strategically used by teams across the organization to optimize, innovate, and accelerate growth.

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Unifying the language of payments

Primer CEO, Gabriel Le Roux outlines how Primer is abstracting complexity at every stage of the payment lifecycle, allowing any business to use payments as a lever for growth.

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Redefining flexibility with a Unified Payments Infrastructure

Learn how Primer’s Unified Payments Infrastructure offers unmatched flexibility, enabling merchants to create seamless, tailored payment experiences.

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CEO Letter: Closing the door on 2023

Primer CEO & Co-Founder, Gabriel Le Roux, reflects on the trends that shaped the payments ecosystem in 2023, Primer's progress, and what's to come in 2024.

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We've raised a $50M Series B with ICONIQ to fix the checkout, forever

Today, we're excited to announce that we've partnered with ICONIQ as part of a $50M Series B at a $425M valuation to supercharge the next phase of growth and pr

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Your Move

You’ve seen what
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Now imagine what you could.

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