Welcome
to the world's first
Unified Payment Infrastructure

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Unified

Primer abstracts the complexity of payments in a single interface, allowing businesses to deploy complex payment strategies easily.

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Payment

Primer helps businesses optimize every part of the transaction lifecycle and beyond.

cog

Infrastructure

Primer provides the foundation, tooling, and frameworks for businesses to build their payment stack.

Good riddance to complex payments

Gain the optionality, flexibility, and freedom you need to unleash your payments potential. Unlimited possibilities await.

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“Using Primer’s unified payments infrastructure we can drive experimentation, performance and optimization end-to-end.”

Arjun Muralidharan

Director of Product, FinTech, at GetYourGuide

No legacy. No code.
No compromise.

Build your payment stack, your way

Choose from a marketplace of processors, payment methods, and fraud providers to build your ideal payment flow and ensure seamless transactions every time.

Ship faster and scale endlessly

Don’t be the bottleneck. Save valuable engineering resources for what truly matters.  With our no-code platform, quickly activate new services and expand into new markets with ease.

Boost revenue and  accelerate growth

Optimize to your heart’s content. Boost performance and reduce payment costs using our powerful optimization features.

Create unique and memorable experiences globally

Meet your customers wherever they are using a dynamic checkout. Display local and alternative payment methods that guarantee checkout conversion.

Leverage world-class payments expertise

You know your business. We know payments. Benefit from a team with decades of payment experience from category leaders. We’re an extension of your team.

Primer is your canvas to build, experiment, and scale

Explore case studies

Our difference,
your competitive advantage

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Opening up the payment ecosystem

Every business we speak with wants flexibility when building their payment stack, connecting different services to meet their needs. Primer is the first platform that allows them to do just that.

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We've integrated with global partners, enabling businesses to activate these services with just a few clicks. These include leading payment methods, PSPs, and fraud prevention providers worldwide, allowing businesses to freely use the services they need to process payments, without compromising or being locked into a specific provider.

Our data point,
your success

100+ global integrations
1 click services, no code
Fetch & forward data freely

Simplifying the language of payments

We’ve built an abstraction layer that means businesses don’t need to understand the intricacies of each service. Therefore building complex payment flows becomes much easier, and without the need to call on engineering resources.

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Achieve the holy grail of a complete and standardized view of payments across all providers and report accurately on payments for the first time. Set monitors to alert them to incidents or drops in performance across their payment flows, and dig deep into their data to uncover insights and optimization opportunities.

Our data point,
your success

Save up to 9 months
Act in minutes, not hours
Experiment endlessly

Building for payment success

We've built an entire payment acceptance, optimization and management suite to boost your payments at every stage of the journey.

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We’ve built a highly configurable checkout where businesses can create unique and memorable checkout experiences globally. We’ve developed several innovative and agnostic optimization tools so that - when a customer hits pay - business can increase optimization rates.

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And beyond the transaction, we’ve built a powerful observability suite to help businesses unify their approach to dispute management and streamline reconciliation.

Our data point,
your success

Boost authorization by 7.5%
Reduce fraud by up to 26%
Recover revenue by +20%

Showing up for our merchants

To truly understand the intricacies of payments, you’ve got to have the right people. Our dedicated and trusted group of individuals are here to support you in crafting localized experiences while advising on the best strategies to boost your performance.

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We take this commitment very seriously. When an issue arises, we mobilize our entire organization to resolve it, even if it means burning the midnight oil on a Friday. After all, payments never sleep, and every moment is crucial to prevent revenue loss.

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Customer success is not just a team; it's a mindset.