Global growth, without the financial growing pains

Global growth is a milestone moment for any business. It creates new revenue streams, strengthens customer reach, and unlocks scale. 

But with that scale comes a familiar operational challenge: managing money across multiple markets and currencies.

When merchants expand internationally, supporting local currencies becomes non-negotiable.

To make this work, most businesses take one of two routes:

1. Set up local entities and bank accounts so they can collect and hold funds directly in each market.
2. Let their PSP handle collections and conversions, receiving payouts in a single, preferred currency.

Each path solves one problem but creates another.

The first introduces operational complexity with merchants needing to manage multiple accounts, compliance overhead, and fragmented liquidity. The second sacrifices control, with PSPs converting funds at opaque rates and potentially applying hidden spreads that quietly impact margin.

The impact of these challenges is massive. Margins get eroded, finance teams lose visibility, and businesses are forced into decisions that limit growth.

So we asked ourselves: What if merchants didn’t have to choose between complexity and control? What if they could collect, hold, convert, and move money globally within a single platform, with full transparency into every conversion and fee?

That’s what we’re delivering with Global Accounts, a new way for merchants to manage FX and funds movement with transparency, precision, and control.

Delivering complete FX clarity and control 

Global Accounts brings clarity and control to how businesses manage FX. Built directly into Primer, it gives finance teams the infrastructure to collect, hold, and move money globally, with full visibility into every conversion and fee.

Instead of choosing between operational complexity and financial opacity, finance teams can now manage both the cost and timing of FX from a single platform. 

They can decide when conversions happen, view market-linked rates before executing, and track the impact of every transaction in real time.

With Global Accounts, finance teams can:

• Collect and hold in over 20 currencies: Get local named accounts in over 20 countries and currencies to receive settlements, invoice payments, and direct credits all in one place, without juggling multiple banking relationships or opening new entities, simplifying local collection while keeping full control of when and how funds move.
• Take control of conversions: With access to market-linked FX rates before each conversion, there are no hidden spreads or markups. Finance teams can also decide when and how to convert balances, aligning activity with business strategy and cash-flow needs.
• Transfer globally, with speed and precision: Funds can be moved through local payment rails or via SWIFT, with 95% of transfers arriving the same day. This improves working-capital efficiency, reduces cross-border transaction costs, and provides accurate, real-time visibility of global liquidity.
• Unify visibility and control: With Primer, finance teams gain a consolidated view from pay-in to pay-out. Every cost, conversion, and cash movement—from authorization to settlement is surfaced in one place, enabling precise reporting and margin analysis across markets.

Together, these capabilities transform FX from a reactive process into a proactive part of financial strategy, giving finance teams the structure, speed, and transparency to manage global funds with confidence, act strategically across markets, and unlock efficiencies that compound at scale.

See Global Accounts in action

‍Building the future financial infrastructure

Global Accounts, in tandem with the launch of Reconciliation earlier this year, points to our bigger vision: solving the operational layer of the entire money movement journey.

Primer is uniquely positioned to do this.

We sit across the end-to-end payment value chain, giving us visibility into how money moves from authorization to settlement, across every provider, currency, and market.  That visibility is what allows us to help merchants optimize every step.

As businesses scale, finance leaders are expected to do far more than close books. 

They’re shaping strategy, guiding transformation, and driving performance. Yet the systems they rely on haven’t kept pace. Most finance operations remain fragmented, manual, and reactive.

Over a quarter of finance teams rely on six to ten different tools just to manage their financial operations, and 71% spend more than a quarter of their time on manual, spreadsheet-based work. That level of fragmentation makes it nearly impossible to see the full financial picture, let alone act strategically.

Our goal is to change that. 

We’re building the underlying infrastructure that connects every stage of money movement, giving finance teams the foundation to operate with greater visibility, precision, and control so they spend less time chasing data across systems, and more time analyzing performance and guiding growth.

A simpler, smarter way to manage FX

For merchants expanding across borders, managing money shouldn’t be harder than earning it.

With Global Accounts, merchants can finally move money globally with the same confidence and precision they bring to running their business, collecting in local currencies, managing FX on their own terms, and settling funds efficiently through one connected system.

It’s a simpler, smarter way to manage FX, and a pivotal step in Primer’s mission to solve the operational layer of the entire money movement journey.

By connecting acceptance, reconciliation, FX and funds transfer in one unified platform, we’re giving finance teams the infrastructure to see, control, and optimize every flow of funds. 

The result is a foundation for merchants to scale faster, protect margins, and run global operations strategically, with clarity at every step.

Get in touch to learn more.