Offer a friction-free checkout with dynamic authentication
Present 3DS only when it's needed. Primer enables flexible authentication to make payments - of different shapes and sizes - to run as smoothly as possible. Trigger Adaptive 3DS to challenge if payments are going to be declined without it.
![](https://cdn.prod.website-files.com/65bcc4714739c54deeb9baeb/668bb327beb1573c93728cea_Optimize%20-%20Addaptive%203DS%20-%20hero.png)
3%
Scheme approved
26%
7%
+20%
Reduce costs
Stay one step ahead. Determine when 3DS is triggered so you can gain control of your payment fees with confidence.
Save time
You shouldn’t have to be a 3DS expert. Outsource and easily configure a 3DS strategy that suits your business, without needing the expertise.
![](https://cdn.prod.website-files.com/65bcc4714739c54deeb9baeb/6687b4798965e189a76ad7f7_ferryhopper%20mockup.jpg)
"FerryHopper has seen its conversion rate increase by 2% due to using Adaptive 3DS"
Panagiotis Sarafis
Head of Payments
Features
Decoupled from processors
Primer has decoupled 3D Secure from any underlying processor and simplified the implementation of 3DS across all your platforms.
In-context 3DS flow
Give your customers a consistent authentication experience when shopping on your site, no matter which underlying processor is used.
Optimized for any device
Configure in your workflow, and Universal Checkout will handle the rest, presenting an optimized 3DS flow to your customer on web and mobile.
One small switch for you,
one giant uplift for payments
FAQs
![](https://cdn.prod.website-files.com/65bcc4714739c54deeb9bac7/6617e43c0a22f1f80560f283_pdf-primer-cta-logo.png)
The smartest payment decision you’ve ever made
Connect your favorite payment and commerce services, create beautiful customer journeys and expand into new markets fast.
![](https://cdn.prod.website-files.com/65bcc4714739c54deeb9bac7/6617e43cc7d9c7854030f351_pdf-emoji.png)
![](https://cdn.prod.website-files.com/65bcc4714739c54deeb9bac7/6617e43cc6b5acf18248ef35_pdf-purple-arrow.png)