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Customer stories

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Solving the reconciliation gap in modern payment stacks

Reconciliation is still a blind spot in most payment stacks. In this post, Primer’s Head of Product, Theo Spyrides, shares why solving it isn’t just a financial fix but a strategic step toward truly optimized, end-to-end payment operations.

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2025-06-27

How we built the world’s first payment automation engine

A behind-the-scenes look at how we built Workflows to give merchants complete control over their payment logic and set a new industry standard.

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2025-06-25

Primer launches ‘Primer for Growth’

Primer launches 'Primer for Growth', a fresh initiative designed to solve payment headaches for digitally savvy startups and scale-ups. 

Primersphere
2025-04-30

The art and science of A/B testing in payments

Learn about the best practices for running A/B tests in payments, common pitfalls to avoid, an why statistical significance is crucial for making data-driven decisions that move the needle.

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2025-02-17

How Ego saved €30K a month, and gained complete control over its payments

Discover how Primer helped Ego switch PSPs in seven days, save €30K a month, increase app conversion by 10%, while taking full control of its payments.

Customer story
2025-07-23
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Most recent

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Why low fraud isn’t always a win, with Galit Shani-Michel

Galit Shani-Michel returns to the podcast to provide tactical tips for merchants building a robust fraud strategy.

2025-07-31

What is payment reconciliation, and how do you get it right at scale?

A quick guide to what payment reconciliation is, why it’s critical, and how to automate it, especially if you’re using multiple PSPs.

2025-06-27

Merchant-initiated transactions (MITs): how they work and how to optimize them

Learn how merchant-initiated transactions (MITs) work, why they sometimes fail, and proven strategies to optimize MIT payments for recurring billing and subscriptions.

2025-05-28

A startup guide to selecting a Payment Service Provider

Choosing the right PSP can make or break a startup. Here’s what you need to know to make the smartest choice.

2025-04-29

Growth Stories: Gianluca Cassaro, VP of Revenue at Simple.Life

Payments can accelerate or block startup growth. See how Simple.Life built a scalable, flexible payment system to unlock revenue and expansion.

2025-04-28

Pelago creates new horizons for travel and payments with Primer

Pelago is part of the Singapore Airlines Group. It's using Primer to optimize its payment processes, accelerate global expansion, and make payments a strategic advantage.

2024-10-20
Customer story

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Explore our webinars, podcasts and video shorts

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Exploring the ROI of optimized payments

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2024-12-11

Mapping the future of payments: Retail 2.0

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2024-12-09

Use payments as a lever for growth

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2024-12-10

The importance of a seamless checkout experience

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2024-12-08
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Growth Stories: Igor Lyubimov, Founder at web2wave

Discover how web2wave’s founder, Igor Lyubimov, tackled complex payment challenges, and why high-growth businesses are embracing payment orchestration to scale smarter.

2025-04-28

What we released | Q1 2025

Discover how we’ve strengthened our infrastructure behind the scenes while launching powerful new tools that give merchants greater control and transparency over their payments.

2025-04-24

Merchants, money, and the mechanics behind the scenes with Natasha de Terán

Natasha de Terán speaks about the hidden complexity behind everyday transactions on the latest episode of Payments Unfiltered.

2025-04-16

“Signed, Streamed, Subscribed”: Cleeng and Primer streamline subscription payments for D2C

Cleeng, the leading subscriber retention management platform, to optimize payments and reduce churn for millions of subscribers worldwide. 

2025-04-09

Primer integrates J.P. Morgan Payments, with GetYourGuide first adopter

Primer, the unified infrastructure for global payments and commerce, today announces that it has integrated J.P. Morgan Payments into its platform.

2025-03-27

Keev builds brands fast. Primer makes sure payments don’t slow them down

Keev builds bold consumer brands at speed; Primer ensures payments keep up. Discover how this fast-moving venture studio scales globally without payments slowing them down.

2025-06-02
Customer story

How Cleeng and Primer are powering the future of subscription payments for D2C

To deliver on that promise at scale, Cleeng has partnered with Primer to build a world-class, global, multi-processor, data-driven payments strategy.

2025-04-08
Customer story

Seamless payments, smooth rides: Primer delivers nolPay for Lime in Dubai

Discover how Primer enabled Lime to integrate nolPay in Dubai, ensuring seamless payments and smooth rides while keeping the city moving toward a connected, sustainable future.

2024-12-10
Customer story

Why Primer’s payments platform is a game-changer for Eldorado

How Eldorado leverages Primer to build trust, scale globally, and deliver seamless payments, driving its mission to become the top marketplace for in-game assets.

2024-12-02
Customer story

AppsFlyer redefines the B2B payments experience with Primer

Shirly Katzir Kaslasy, Senior Payments and Risk Project Manager at AppsFlyer, explains how she’s using Primer to transform payments from a logistical challenge into a strategic asset.

2024-06-13
Customer story

Hellotickets opens up the world of payments with Primer

The rapidly growing ticket platform has picked Primer as its payment infrastructure to accelerate its expansion plans and open up 50 new markets.

2024-06-06
Customer story

Maisons du Monde redesigns its payments with Primer

Maisons du Monde is a brand fuelling the interior design revolution by offering sought-after products and a first-class customer experience. We speak with Jérémy Lechardeur to learn more about the company and why payments have taken center stage.

2024-05-02
Customer story

Banxa deploys Primer to break down barriers to crypto adoption

Banxa is using Primer to optimize its payment processing and accelerate the adoption of crypto globally.

2024-04-24
Customer story

Reimagining the role of payments at Conforama

Conforama is using Primer's Unified Payments Infrastructure to revamp its approach to payments and meet its ambitious goals.

2024-03-06
Customer story

Unpacking Beam’s payments journey

Bhavin Shah, VP of Product Management at Beam, explains how efficient payments have played a key role in it becoming the regions top micro-mobility operator

2024-02-07
Customer story

Dabble picks a winner by partnering with Primer

The innovative social betting app is using Primer’s Unified Payments Infrastructure to fortify its position as a dominant force in Australia's gambling market.

2024-01-10
Customer story

Charting a new course for payments at Ferryhopper

Ferryhopper's CPO and Payments Product Lead describe how Primer’s Unified Payments Infrastructure has made payments a strategic growth lever for its business.

2023-11-16
Customer story

In conversation with Gianluca Cassaro, Payments VP, and Elaine Nguyen, Payments Operation Lead at Palta

Learn more about the crucial role of fast and efficient payments in helping individuals make healthier choices and why Palta works with Primer.

2023-10-10
Customer story

In conversation with Gus Fune, Chief Technology Officer at Divbrands

Gus Fune, CTO at Divbrands, explains how the company has built a global ecommerce infrastructure with payments powered by Primer.

2023-08-31
Customer story

APAC micromobility giant Beam expands in five markets with Primer

Primer’s solution greatly streamlined and simplified Beam’s expansion into Indonesia, Turkey, Australia, New Zealand and Malaysia within the past year.

2023-07-01
Customer story

ONE Championship partners with Primer to launch new direct digital payment experience

Fans can tune into ONE Fight Nights online, and pay with their preferred local payment method, including Paypal, Google Pay, Apple Pay, PayNow & more.

2023-03-09
Customer story

How Zenyum tripled their market reach in one year with Primer

Discover how Zenyum uses Primer to dominate high-growth markets, boost payment success, and make their products accessible with BNPL provider Atome.

2022-11-23
Customer story

How Compass Mining offers a simplified crypto-payment experience via Primer & Coinbase

Check out this case study to learn how Compass Mining offers customers a simplified crypto-payment experience with Primer and Coinbase Commerce.

2022-11-01
Customer story

How CodesDirect took control of their payments with Primer

Find out how CodesDirect uses Primer to boost their weekly payment volume, and gain more flexibility and control over payments.

2022-10-03
Customer story

How Veeps leverages Primer to unify their commerce & payment stack

Learn how live music streaming platform Veeps leverages Primer to unify its commerce stack and expand to new markets worldwide.

2022-06-02
Customer story

Powering club membership with ClubCollect

ClubCollect’s here to shake things up – with payments help from Primer.

2022-06-01
Customer story

How Kilo Health unified payments to optimize risk, authorizations & cost

With Primer, Kilo Health now has optimised payment flows over multiple underlying PSPs based on business rules like risk, authorisation rate, and cost.

2022-06-01
Customer story

How Voi use payments to win more city licenses, activate more users & drive higher usage

Now that payments is a strategic growth lever, Voi is able to see higher rider usage as payments is no longer a source of friction.

2022-03-01
Customer story

Drive checkout conversion, not confusion

Effortlessly add new processors and payment methods to unlock the flexibility you need and scale your business without limits.

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2024-10-10
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