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Dabble partners with Primer to expand payment options and improve user experience

15 August 2023 – Australian social betting platform Dabble has partnered with Primer, a unified payments infrastructure, to transform their online experience for a growing share of digital native users and bolster fraud protection measures.

A leader in social, inclusive and engaging betting experiences, Dabble will leverage the partnership with Primer to expand their current payment options, allowing customers - who are increasingly casual sports betting enthusiasts—to pay with preferred payment methods such as Google and Apple Pay.

The partnership follows the Australian government’s recent announcement to regulate credit card use on Australian sports betting sites, prompting a shift to alternative payment methods.

Using its unified infrastructure, Primer enables businesses to quickly add new payment methods, easing the costly and time-consuming back-end development typically required. By partnering with Primer, the Dabble team can redirect resources towards their core business and open the door to new Australian and international payment methods such as PayPal.

Since going live in May, Dabble has seen 90+% authorization rates using a multiple processor strategy, capturing more legitimate revenue while catching potential fraud through its unified 3DS approach on Primer.

Dabble’s partnership with Primer—often referred to as the ‘app store for businesses'—will also enable them to access over 100 integrations through Primer’s trusted network of providers offering tools to strengthen fraud protection and create operational efficiencies.

Sameer Talwar, Head of ANZ, Primer, said: “We are very excited to partner with Dabble to support them with a better payments experience for their users. As part of our ANZ expansion, we’re seeing the demand increase for a unified approach to payment methods, fraud and commerce services. Therefore, access to an ecosystem of providers will be key to accelerating their growth.”

Tom Rundle, Dabble CEO, added: “Our partnership with Primer comes at a pivotal moment for us as we meet the demands of our rapidly growing digital native customer base. Seamless, safe payments are an integral part of a great social betting experience, and this partnership will support our goal to transform the future of wagering – both within Australia and beyond.

“With the impending Spring Racing Carnival ahead, we are confident that the payments and checkout experience will remain smooth and accessible even during peak periods.”

The news follows closely on the heels of Dabble’s recent acquisition of mobile sports betting platform Moneyball and the announcement of the company’s deal with Tabcorp, which will acquire a 20% equity interest in Dabble Sports for AU$33.0m.

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Media contacts

Shreya Varadarajan, +65 9360 4470

Hui Hui Lin, +65 8298 8724

About Dabble
Dabble is a first-in-category social betting app, offering a more inclusive, social, and engaging betting experience. Once registered, users can create a profile, follow others, scroll through their feed, and copy bets from people they follow. Dabble users can also engage with the community through banter channels and live streams.

Dabble was created in Australia by Australians and has seen major investment by Tabcorp. Dabble Sports is licensed and regulated by the Northern Territory Racing Commission.

About Primer
Primer offers the underlying infrastructure for effortless commerce experiences. Within one click, merchants have access to hundreds of global integrations across payment processors and methods, shipping and communications. Primer is a remote-first company, operating in over 30 countries with category leading customers in Retail & Ecommerce, Travel & Mobility, Ticketing & Events, and Fintech & Crypto. It has raised over US$74M, backed by the likes of Silicon Valley heavyweights Iconiq, Accel, Balderton, and RTP Global.

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