Overcoming payment resource constraints

It’s an average Wednesday, and an email from the CEO lands on your desk. It explains how your company has spotted a lucrative opportunity in Indonesia and aims to launch the new business within six weeks.

On the surface, that sounds great. But you know it’s impossible. The CEO has overlooked that your company’s payment service provider (PSP) cannot support payments in Indonesia. 

To make matters worse, card penetration—the only payment method you currently support—is alarmingly low among your target demographic in Indonesia.

Adding to the horror, you’re strapped for development resources. The last conversation with your engineering team revealed that onboarding a new processor would take around six months, not six weeks. 

You shape an email explaining all these hurdles, only to receive a curt reply: “Make it happen.” 

We appreciate that the above is a pretty dramatic scenario. You’d hope such a course change wouldn’t come out of the blue—even though we know it does happen. 

But the point made is relevant; typically, most payment leaders struggle with two major problems: 

1. Inflexible systems: Many payment infrastructures require significant development resources to add new features or make changes. This rigidity can stifle agility, making it difficult to respond swiftly to new opportunities or threats.
2. Limited internal resources: Even when changes are necessary, having a small or overextended team means implementing these changes can take months, not weeks.

We see it over and over again. It takes businesses months to add new services to their payment stack. While even relatively simple changes, such as altering processing logic, can take weeks to execute. 

These constraints don’t always prevent businesses from executing their strategic plans, but they do impair the ability to transform payments into a competitive advantage.

It’s no wonder that 79% of payment leaders report that their payment technology requires major updates or a complete overhaul.

Don’t let payment inflexibility haunt your business. 

The majority of businesses that contact Primer come to us with a simple problem statement: they want to add new payment processors and payment methods to optimize their payment strategies without being bogged down by development constraints.

To solve this issue, we’ve partnered with the world’s leading PSPs and top local processors in most markets. Once integrated with Primer—which we’ve made incredibly easy—you can start using these services and processing payments within hours, not months.

It’s not an understatement to say this changes the game for most teams. But it’s just the beginning of the journey. Once all these payment services are live, you can execute your payment strategy with little to no developer input.

This includes allowing you to:‍‍

Tailor the checkout and payment methods offered to match your customer's preferences with Universal Checkout.

Receive real time alerts to critical changes in payments performance with Primer Monitors.

Recover unsuccessful transactions automatically with Primer Fallbacks.

Balance fraud prevention and customer friction with Adaptive 3DS.

Route payments across processors using Workflows.

User insight: Dabble 

Australian social betting platform Dabble has ambitious global ambitions. Payment lead Anthony Cugnetto knew all too well the challenges of adding new payment services to support their expansion.

That’s one of the reasons Dabble uses Primer. Not only have we empowered Anthony to drive payment optimization in Australia, but we’re also supporting its expansion into new markets, including the US. 

Here’s what he has to say:

“Primer allowed us to quickly integrate with the two new processors, Nuevi and Checkout.com, we needed to operate in the US. All we had to do was switch the processing currency and build a few new workflows. The reality is without Primer, we wouldn’t have launched in the US till mid-2024 at the earliest.” 

Read the full story.

Sleep soundly with Primer 

A lack of development resources paired with inflexible payment systems can lead to countless sleepless nights for payment leaders worldwide. But it doesn’t have to be this way. Primer is revolutionizing the payment landscape by democratizing access to advanced payment tools and putting payment leaders back in control.

With Primer, you can confidently navigate new markets, optimize your payment processes, and ensure your business thrives—even in the most challenging environments.

See Primer in action.